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Remember that the website is for your customers and prospects, so focus on serving them. Ultimately, users visit your website for its content; everything else is the backdrop. Present what they want and expect (ask the people within your organization who interface with the customers and prospects what they most often ask for). Then add other things that you want them to know. For example, prospects often want a product list, but they are more likely to become customers if they also read reviews of your products or testimonials about your service. Eighty percent of users scan text rather than reading it.

Be concise, highlight major points, and eliminate wordiness. Langer Enterprises will assist you in order to ensure  that your content is written to be web-friendly.

If you have any questions, let us know!

info@langerent.com

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