Remember that the website is for your customers and
prospects, so focus on serving them. Ultimately, users
visit your website for its content; everything else
is the backdrop. Present what they want and expect (ask
the people within your organization who interface with
the customers and prospects what they most often ask
for). Then add other things that you want them to know.
For example, prospects often want a product list, but
they are more likely to become customers if they also
read reviews of your products or testimonials about
your service. Eighty percent of users scan text rather
than reading it.
Be concise, highlight major points,
and eliminate wordiness. Langer Enterprises will assist
you in order to ensure that your content is written to be web-friendly.
If you have any questions, let us