You can certainly use traditional
media to promote your website directly, but it is generally
more effective to consistently, patiently and inexpensively
encourage your customers, vendors and employees to use
the site. Not only is this approach cost effective,
but it also allows you to capture feedback and add to
your site to meet the users' needs over time, rather
than trying to build the perfect site all at once.
Simply put, it is appropriate to
incorporate your website and e-mail addresses into your
marketing and advertising, but ineffective to invest
heavily in advertising specifically to increase traffic
to your site. Langer Enterprises has compiled a list
of generally effective ways to promote your site that
are either inexpensive or free.