Eight Marketing Acronyms You’ll Hear All the Time

Marketing
  1. SEO — Search Engine Optimization
    SEO is making your website more visible to users in their online searches and, ultimately, improving the quality and quantity of visitors. It is, arguably, the backbone of modern online marketing efforts.
  2. LSEO – Local Search Engine Optimization
    Like SEO, “local search” is all about catching the attention of consumers looking for an immediate solution to their wants or needs. This method drives local traffic directly to your door when they’re most likely to purchase.
  3. SERP — Search Engine Results Page
    A search engine results page is what someone sees when they put keywords into a query in Google or another search engine. The higher you rank in search, the more visible your brand becomes.
  4. PPC — Pay-Per-Click
    This is the kind of advertising where you create an advertisement and pay a fee each time that ad is clicked. Facebook ads are an example of this. Pay-per-click is often combined with more organic methods of driving traffic to your website.
  5. CTA — Call To Action
    At some point, you must ask people to engage — whether contacting your company directly, purchasing a product, or leaving a comment. When you say, “Click this link,” that’s an appeal for immediate action.
  6. CTR – Click-Through-Rate
    When you create a post for a blog, send out an email, or create an ad, you need a way of determining whether or not it’s any good at attracting attention. Your click-through rate tells you how many people click the link you provide.
  7. BR — Bounce Rate
    You can get people’s attention quickly but may not always keep it. A bounce rate is the number of people who click on your webpage or site and immediately leave again.
  8. CR — Conversion Rate
    How persuasive are your ads or posts? Your conversion rate is one of the most important performance indicators because it tells you how many people follow through on a suggested action.

Here are some bonus phrases you may run into.

  1. UX – User Experience
    UX is an acronym (kind of) for User Experience. UX can exist not only in the digital world but also in the real world.
  2. UI – User Interface
    UI is an acronym for User Interface. While most people typically refer to this as the “design” of a website, it’s more specific than that.