Eight Marketing Acronyms You’ll Hear All the Time
SEO — Search Engine Optimization SEO is making your website more visible to users in their online searches and, ultimately, improving the quality and quantity of visitors. It is, arguably, …
Bad Reviews: What You Should Do
In online reviews, we get it—a single not-so-good comment can put a damper on even the best of us. Please read this article as we explore the ins and outs …
Types of Search Engine Optimization (SEO)
Search Engine Optimization (SEO) helps in improving the rank of a website in search engines. The search engines have algorithms designed for them to get the most desirable results from …
Video Sales Letter (VSL) To Help Your Business.
Digital marketers often use a video sales letter (VSL) format in their marketing strategy to engage customers and increase conversions. This type of content can provide many advantages and allow …
The 14 Most Important Copywriting Skills Every Marketer Needs
Great copy is all around us. Not just in Nike ads or on billboards, but in emails, social media posts, and those delightful little sandwich boards on city sidewalks. All …
7 Email Etiquette Rules Every Professional Should Know
It’s easy to see why email is the preferred form of communication in today’s workplace. Smartphones allow us to send and receive messages from anywhere. They’re convenient, and you aren’t …
Top 10 Things Your Site Should Be
A well-designed website is one of the best ways to market your small business and get found by customers who are searching for your products or services. These days, more …
Top 10 Reasons You need a Website
Most customers turn to the web when looking for a local business. Without a website, your company could lose credibility and lose sales. You may wonder why your small business …